Press kit
Logo, product photography, founder bio, fact sheet, and press contact. Everything below is licensed for editorial use with attribution.
Mike Oak — Founder
Email: press@plumbsleep.com
General: hello@plumbsleep.com
Web: plumbsleep.com
Location: Ashburn, Virginia, US (Eastern Time)
Mike responds to press inquiries personally. Expect a reply within 24 hours on weekdays. For deadline-bound requests, mention the deadline in the subject line.
The 60-second version. Everything below is verified and on-record.
| Company | Plumb — a single-founder consumer sleep brand |
|---|---|
| Founder | Mike Oak (mathematical statistician, side sleeper, Ashburn, VA) |
| Product | A three-piece sleep-alignment kit for side sleepers — knit thigh sleeve, removable washable cover, contoured hourglass foam pillow |
| Category | Consumer sleep accessory / soft goods (not a medical device, not a sleep aid) |
| Materials | Sleeve and cover: knit fabric, viscose made from bamboo (FTC-compliant fiber labeling). Pillow: CertiPUR-US certified polyurethane foam. |
| SKU lineup | Two sleeve sizes (Regular up to 28 in. upper-thigh; XL 28–32 in.). Two pillow thicknesses (5-inch baseline; 6-inch optional). Four total SKUs. |
| Pricing | $69 USD retail (direct-to-consumer) $55 USD Kickstarter Early Bird (limited 200-unit tier) |
| Stage | Pre-prototype. First wear test underway. First production targeted Q4 2026. |
| Funding | Bootstrapped, single-founder. Planning a Kickstarter campaign in late 2026 to fund first production run (~$21,000 target). |
| Manufacturing | US-based small-MOQ apparel and foam manufacturers (specific partners disclosed at production go). |
| Return policy | 90-night risk-free home trial. Free returns both ways. Final terms posted before launch. |
| Launched | Site launched June 2026. Brand mark (Logo C) selected June 2026. |
| Founded | 2026, Ashburn, Virginia |
Short bio (35 words)
Mike Oak is a mathematical statistician and the founder of Plumb, a consumer sleep brand based in Ashburn, Virginia. He's a long-time side sleeper who got tired of going through three knee pillows a year.
Medium bio (80 words)
Mike Oak is the founder of Plumb, a pre-launch consumer sleep brand based in Ashburn, Virginia. A mathematical statistician by training, Mike has spent years building research and analytics tools, including work in AI retrieval systems. Plumb is his first physical-product venture. The product — a three-piece knee pillow kit that attaches to a knit thigh sleeve — was designed to solve the one problem every loose knee pillow has: it doesn't stay where you put it.
Long bio (140 words)
Mike Oak is the founder of Plumb, a single-founder consumer sleep brand launching in 2026. Mike is a mathematical statistician with a background spanning institutional research, AI-driven analytics, and data engineering. Before Plumb he built decision-support tooling for institutional clients in financial and policy domains; outside Plumb he continues that work as Michael Oak Advisors, a separate consultancy. Plumb is his first physical-product venture and his first direct-to-consumer brand. The motivation is personal — Mike is a side sleeper who went through several knee pillows looking for one that would stay in place through the night. After enough frustration he sketched a three-piece design that anchors the pillow to a knit thigh sleeve. The product is pre-prototype as of mid-2026 and is heading into a Kickstarter campaign later in the year.
Logo, color palette, and photography. All assets are licensed for editorial use with attribution. For commercial or non-editorial use, please contact press@plumbsleep.com.
For convenience, here are pre-approved boilerplate paragraphs you can quote directly. All copy below has been reviewed for FTC compliance and contains no medical claims.
One-sentence description
Plumb is a three-piece sleep-alignment kit for side sleepers — a knit thigh sleeve, a removable washable cover, and a contoured foam pillow that attaches to the sleeve, so the pillow stays where you put it.
Two-sentence pitch
Plumb is the knee pillow that stays where loose pillows won't. A pre-launch consumer sleep brand from Ashburn, Virginia, founded by mathematical statistician Mike Oak, Plumb's three-piece kit attaches the foam pillow to a knit thigh sleeve worn on the upper thigh — so when you turn, the pillow turns with you.
Paragraph-length description
Plumb is a pre-launch consumer sleep brand based in Ashburn, Virginia. The product is a three-piece kit designed for side sleepers: a knit thigh sleeve (viscose made from bamboo) worn on the upper thigh, a removable washable cover, and a contoured hourglass foam pillow (CertiPUR-US certified polyurethane). The covered pillow attaches to the sleeve at the inner-thigh contact zone — when the sleeper turns, the pillow turns with them. Plumb is not a medical device. It's a comfort and sleep-alignment product designed to solve one mechanical problem: loose knee pillows don't stay where you put them. The brand is bootstrapped, single-founder, and headed for a Kickstarter campaign in late 2026.
For transparency, here is what Plumb deliberately doesn't claim — and why. If your story is about FTC-restrained marketing in the wellness category, this section is the angle.
